PRIVACY POLICY

1. Introduction

This Privacy Policy explains how Cedar Trading International Ltd, trading as www.prostreetradials.co.uk (“we”, “us”, “our”), collects, uses, stores, and protects your personal data when you use our website, place an order, or contact us.

We are committed to protecting your privacy and handling your personal data in a transparent and secure manner, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Data Controller:
Cedar Trading International Ltd
Trading as: Pro Street Radials UK
Website: www.prostreetradials.co.uk

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the details provided on our website.

3. Personal Data We Collect

We may collect and process the following personal data:

  • Name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Order and purchase history

  • Payment confirmation details (we do not store card details)

  • Communications with us (email, contact forms)

  • IP address and basic usage data (via cookies)

We do not intentionally collect special category data.

4. How We Collect Your Data

We collect data when you:

  • Place an order on our website

  • Create an account (if applicable)

  • Contact us by email or contact form

  • Subscribe to communications where you have opted in

  • Browse our website (via cookies)

5. Lawful Basis for Processing

We process personal data under the following lawful bases:

  • Contractual necessity: to process and fulfil your orders

  • Legal obligation: for accounting, tax, and warranty records

  • Legitimate interests: customer support, fraud prevention, service improvement

  • Consent: where you have explicitly opted in to marketing or non-essential cookies

You may withdraw consent at any time where consent is the lawful basis.

6. How We Use Your Data

We use your data to:

  • Process and fulfil orders

  • Arrange delivery of goods

  • Provide invoices and warranty support

  • Communicate regarding your orders or enquiries

  • Improve our website and services

  • Comply with legal and regulatory obligations

We do not sell personal data.

7. Sharing Your Data

We may share your personal data only where necessary, including with:

  • Courier and delivery companies

  • Payment processors (such as PayPal or card payment providers)

  • IT and hosting providers supporting our website

  • Professional advisers where legally required

All third parties are required to process your data securely and lawfully.

8. Payment Information

We do not store or process card details on our servers.

All payments are handled securely by third-party payment processors. We only receive confirmation of payment and limited transaction references.

9. Data Retention

We retain personal data only for as long as necessary:

  • Order and invoice data: retained to comply with legal and accounting requirements

  • Warranty-related data: retained for the duration of the warranty period

  • Communications: retained as necessary for customer service and dispute resolution

Data is securely deleted or anonymised when no longer required.

10. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure of your data where applicable

  • Object to processing based on legitimate interests

  • Request restriction of processing

  • Request data portability

  • Withdraw consent at any time where consent applies

To exercise your rights, please contact us using the details on our website.

11. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Website: www.ico.org.uk

We encourage you to contact us first so we can try to resolve any concerns.

12. Cookies

We use cookies to ensure the proper functioning of our website and to improve user experience.

For detailed information on how we use cookies, including how to manage your preferences, please see our Cookies Policy.

13. Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law or our practices. The latest version will always be available on our website.

15. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact us via the contact details provided on our website.